{"product_id":"l-oreal-paris-feria-permanent-hair-color-b61-hi-lift-downtown-brown-12-pack","title":"L’Oréal Paris Feria Permanent Hair Color – #B61 Hi-Lift Downtown Brown – 12 Pack","description":"\u003ch3\u003eProduct Specifications\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCategory:\u003c\/strong\u003e Personal Care \/ Hair Color\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBrand:\u003c\/strong\u003e L’Oréal Paris\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProduct type:\u003c\/strong\u003e Permanent Hair Color\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eVariant \/ Shade:\u003c\/strong\u003e #B61 Hi-Lift Downtown Brown\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCase pack:\u003c\/strong\u003e 12 retail units per case\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eIntended use:\u003c\/strong\u003e Permanent hair coloring\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch3\u003eProduct Description\u003c\/h3\u003e\n\u003cp\u003e\nL’Oréal Paris Feria Permanent Hair Color in shade #B61 Hi-Lift Downtown Brown is a permanent hair dye formulated to deliver lightened brown tones with dimensional reflect. The hi-lift designation indicates a formulation intended to lighten natural hair color while depositing tone in a single process.\n\u003c\/p\u003e\n\u003cp\u003e\nEach retail kit typically includes the colorant, developer, conditioning treatment, and detailed instructions for at-home application. The permanent formula is designed to provide long-lasting color performance, making it suitable for consistent resale across retail, pharmacy, and beauty supply environments.\n\u003c\/p\u003e\n\n\u003ch3\u003eWholesale Presentation \u0026amp; Packaging\u003c\/h3\u003e\n\u003cp\u003e\nThis product is supplied in a wholesale case containing 12 individually boxed, retail-ready units. Each box is factory-sealed and clearly labeled with shade code and name to support efficient merchandising and shade assortment organization.\n\u003c\/p\u003e\n\u003cp\u003e\nThe 12-pack case configuration allows for structured inventory management, simplified replenishment cycles, and compatibility with standardized hair color planograms in supermarkets, drugstores, and export distribution programs.\n\u003c\/p\u003e\n\n\u003ch3\u003eCommercial Relevance for Wholesale Buyers\u003c\/h3\u003e\n\u003cp\u003e\nPermanent hair color is a high-rotation category within personal care and beauty assortments. The #B61 Hi-Lift Downtown Brown shade supports lighter brown tone segments and expands shade depth within structured retail programs.\n\u003c\/p\u003e\n\u003cp\u003e\nWith predictable demand, standardized kit components, and consistent packaging, this 12-unit case format is suitable for wholesalers, distributors, and multi-location retailers managing centralized procurement and bulk purchasing strategies.\n\u003c\/p\u003e\n\n\u003ch3\u003eKey Features\u003c\/h3\u003e\n\u003cul\u003e\n  \u003cli\u003ePermanent hi-lift hair color designed to lighten and tone in one step\u003c\/li\u003e\n  \u003cli\u003e#B61 Hi-Lift Downtown Brown shade for lightened brown results\u003c\/li\u003e\n  \u003cli\u003eComplete boxed kit for at-home application\u003c\/li\u003e\n  \u003cli\u003e12 retail-ready units per wholesale case\u003c\/li\u003e\n  \u003cli\u003eClear shade identification for efficient merchandising and stock control\u003c\/li\u003e\n\u003c\/ul\u003e\n","brand":"L'oreal","offers":[{"title":"Default Title","offer_id":47846739804399,"sku":"3613","price":92.57,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0476\/1364\/0860\/files\/3613_loreal_feria_conditioning_B61_downtown_brown_pic1.avif?v=1772551220","url":"https:\/\/www.contarmarket.com\/products\/l-oreal-paris-feria-permanent-hair-color-b61-hi-lift-downtown-brown-12-pack","provider":"Contarmarket","version":"1.0","type":"link"}