Wholesale Perfumes & Colognes

Fragrance is a high-margin, gift-driven category that sells all year and peaks around holidays. This collection combines two kinds of products: value colognes and body sprays that move quickly at the counter, and designer eau de toilette and eau de parfum for stores that want a premium shelf.

What you'll find

• Value colognes and splashes: Brut, Murray & Lanman Florida Water and Jean Naté in multi-unit case packs for steady counter sales.
• Body sprays: Calvin Klein, Davidoff Cool Water and Body Fantasies body sprays at an accessible price point for younger shoppers.
• Designer fragrances: Eau de toilette and eau de parfum from Calvin Klein, Viktor & Rolf, Dolce & Gabbana, Giorgio Armani, Prada and more.
• Gift sets: Fragrance sets that work for holidays, Valentine's Day, Mother's Day and Father's Day displays.

Wholesale Fragrance FAQ

Which fragrances sell best in a convenience or beauty supply store? Classic value colognes such as Brut and Florida Water and affordable body sprays sell steadily because shoppers know them and the price is low enough for an impulse purchase. Adding a small selection of recognizable designer fragrances gives customers a premium option for gifts.

What is the difference between eau de parfum, eau de toilette, cologne and body spray? The difference is the concentration of fragrance oil. Eau de parfum has the highest concentration and lasts longest, eau de toilette is lighter, cologne and splash-on formulas are lighter still, and body sprays are the lightest and most affordable. Offering several levels lets you serve both everyday and gift shoppers.

When do perfumes and colognes sell the most? Fragrance sales rise ahead of the winter holidays, Valentine's Day, Mother's Day and Father's Day, and around graduations. Stocking gift sets and designer bottles a few weeks before each date helps capture that demand.

How are wholesale fragrances packed? Value colognes and splashes usually come in case packs of 12 or 24 units, body sprays often in packs of 3, and designer fragrances are sold by the bottle or as gift sets. The pack size and per-unit cost are shown on every product card.

Can fragrances be shipped internationally? Yes, with some planning. Most perfumes contain alcohol and are classified as flammable for transport, so international shipments are usually consolidated through a freight forwarder that handles hazardous materials. Confirm the requirements of your forwarder and destination country before ordering large quantities.